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Reader Faves

Michele Kasl
Beware the Frankenbrand

Beware the Frankenbrand

Michele Kasl
31 Flavors

31 Flavors

Too many choices = zero decisions

Michele Kasl
Avocado Hand

Avocado Hand

The wrong tool always costs more than you think.

FROM THE INBOX

Readers write back.

Which is either the highest compliment . . . or a sign I owe a lot of people an explanation.

Probably a bit of both. 😉

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A better brand, guaranteed.

Michele Kasl
Advice Line

Advice Line

Where billion-dollar founders look first.

Michele Kasl
Out of Order

Out of Order

Michele Kasl
Laying an Asteroid

Laying an Asteroid

Louder still isn't better.

Michele Kasl
Atychiphobia

Atychiphobia

20+ years and still second-guessing.

Michele Kasl
Cleanup Crew

Cleanup Crew

The job we never asked for.

Michele Kasl
So what? Who cares?

So what? Who cares?

Two questions killing your website. And your sales calls.

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