Built to float

We had the privilege of taking a family cruise for my Mom’s birthday last fall.

And every time I step onto a cruise ship, I'm totally blown away.

I mean ... those things are MASSIVE.

230,000 tons of steel, glass, and engineering genius — just floating around like it's no big deal. [ Not to mention the 5,000 passengers and 2,000 crew 😳 ]

Designed to work WITH the ocean … not fight against it.

Smart compartments. Calculated balance. Strategic design.

***

Your business works the exact same way.

You don't need perfect conditions. You don't need to avoid every challenge.

You just need to manage what you let in.

• Toxic clients? … Seal that compartment.

• Negative self-talk? … Close that hatch.

• Energy-suck projects? … Get out the bucket and start bailing.

Because here's the thing — you're built to float.

As a business owner, executive, manager, or team member, you are perfectly engineered to navigate rough seas.

Just keep a watchful eye on what's coming aboard. 😉

Stress-Free Tech

Are you lost in the ocean of SEO?

[ Yup. We’re all-in on the boat / water theme this issue. 😜 ]

Meet the life raft you’ve been waiting for — Conductor.

Say goodbye to guesswork and hello to actionable data.

With Conductor, you can easily uncover real-time insights about your site’s performance and identify new keyword and optimization opportunities.

The best part? Conductor for Chrome is available FOR FREE, putting the power of SEO right in your browser.

Brilliant! 🤩

Victory Points

By: Mike Shary
( my board-game-loving, copywriter extraordinaire and mentor, Dad ❤️ )

One of our favorite games involves not just water and boats … but also pirates and merchants and gold. Lots of gold!

Featuring dozens of cleverly illustrated cards with clear iconography, Port Royal (#ad) is the epitome of press-your-luck games.

Named after the famous Bahamian pirate hangout, you are a merchant there hoping to make the deal of your life.

Each turn is as simple as flipping cards from the common stack to try and secure the favor and skills of everyone from governors to admirals … to pirates and sailors … to passengers and priests … and to confiscate ships that bring gold.

Of course there are no secrets in Port Royal. Everyone is watching what you do very closely because any deals you pass up can be claimed by your opponents.

But if you get too greedy … and risk too much … you’ll walk away empty-handed.

Every game is filled with laughs, tension and taunting. Fortunately, it’s quick enough that one round is never enough.

As few as 2, and up to 8 or more people can play. And it’s super easy to grasp and teach-as-you-go (once you get the hang of the iconography).

This is one of those games where EVERYONE who plays it, loves it ... and usually buys their own copy.

If you’re ready, here’s a few ways we can work together:

1. Free Brainstorming Session: Stop overthinking and start executing. In this bite-sized strategy session, we'll identify your biggest growth opportunities and ways to implement them immediately.

2. One-on-One Deep Dive: Ready for real transformation? Let's spend 60 minutes mapping out your business evolution. We'll tackle your biggest marketing challenges and create a customized, actionable roadmap for growth. Ideal for entrepreneurs who are done waiting on "perfect."

3. 60-Day Web Accelerator: Join other business coaches, speakers and consultants who've learned to launch fast — and iterate later. This intensive program will build, transform and optimize your entire online system in just 60 days. No more endless tweaking. Just real results.