"Innovation distinguishes between a leader and a follower."
Remember the business card scene in American Psycho?
That tense showdown where Patrick Bateman and coworkers obsess over whose card has the better font, weight, hue, and watermark?
Spoiler for the youngsters here … The cards are basically identical.
And that’s the satirical humor.
They’re all trying to outdo each other with status, wealth and prestige — but end up completely interchangeable. Carbon copies. Forgettable clones.
***
Now, swap “business card” for website.
Because that’s exactly what tons of businesses are doing right now, thanks to AI tools and DIY page builders.
Giant text on a page – [ ✓ ]
AI-generated hero image – [ ✓ ]
Dizzying motion effects that slow the site to a crawl – [ ✓ ]
Untested mobile performance – [ ✓ ]
Buzzword-filled headlines like, “Unlock your potential” – [ ✓ ]
GPT-regurgitated filler copy – [ ✓ ]
… all looking virtually the same, frustrating visitors, and saying absolutely nothing meaningful.
***
Here’s the truth, friends: Your website has the potential to be a 24/7 sales engine that:
Filters out the wrong prospects
Pulls in the right ones
Shows exactly what makes you different
Verifies your credibility and expertise
And positions YOUR business as the obvious choice …
When it’s designed, written AND built strategically.
Yes, all three. And yes, with professional, human, strategic input.
You can’t take robot-generated copycat shortcuts and expect amazing results. It doesn’t work that way, despite the “gurus” screaming otherwise.
To stand out in 2025 and beyond, your business needs a website that works overtime. One that speaks clearly, sells confidently, and moves the right people to act.
Because in a sea of clones … creativity, clarity, and professional strategy aren’t just “nice-to-haves”.
They really are your competitive advantage.
***
♟️YOUR MOVE:
Still rockin’ a business card / DIY website? Hit reply and share your link. I’ll take a peek and share one high-impact change you can make TODAY.
Here’s a wild idea … STOP posting every day.
What if getting clients didn’t require showing up online every day?
No algorithm games. No ad spend. No screaming into the void.
Next week, I’m co-hosting a live training with Laura Lopuch — and she’s sharing her exact method for landing high-value clients without social media or referrals.
If your service is stellar … this works. FAST.
More details soon. You’ll want a front row seat for this one.
Victory Points
By: Mike Shary
My board-game-loving, copywriter extraordinaire and mentor, Dad ❤️
Reef (#affiliate) is a bright stacking puzzle where patterns pop when colors and heights line up.
You and up to three other players grow a coral display. Each turn you play a card, place chunky coral pieces shown on the top of the card, and, if the bottom pattern matches what your reef shows right now, you score.
That’s the whole rhythm. Place toward a pattern, then cash it in when the shape finally clicks.
The trick is timing. You can grab a small score now, or place one extra piece so the next card pays much more.
Players who only react to the top of the deck score once. Players who plant toward the next two cards in hand chain turns together and pull away.
That’s how strong brands work too. Followers chase whatever is trending this second. Leaders set a pattern and repeat it until people can finish the sentence. When the logo, the homepage, and the sales deck all point to the same idea, memory does the heavy lifting.
If you want your marketing to feel like a run of clean combos, think like Reef. Aim the shape. Stack with intent. Let the points follow.
Make it a great week! 🙌
Ready for Expert Help?
15 minutes of quick, no-pressure clarity. I’ll pinpoint one thing holding your brand back, and how to fix it. For founders who want actionable, expert insight.
Our signature service. We build your high-converting brand and website: strategy, design, tech, and messaging. For business owners who want fast results, without DIY guesswork.
You received this email because you're a client of Premier Designs or subscribed to the Monday Mantra newsletter. Update your preferences or unsubscribe anytime.
The links in our “Victory Points” section are affiliate links, which means I earn a small commission if you decide to make a purchase.
