Done is better than perfect.

Perfection is exhausting, isn't it?

I mean, who hasn't stared at a project for hours, tweaking that one tiny detail that NO ONE else will even notice?

***

Listen, I've spent countless nights obsessing over font choices, pixel-perfect alignments, and whether that comma should actually be a semicolon.

[ Spoiler alert — not a single complaint about inappropriate punctuation. ]

***

Here's what I've learned in the trenches of business:

That landing page you're overthinking? … Launch it.

That partner email sitting in drafts? … Send it.

That proposal you keep editing? … Submit it.

Because waiting for “perfect” usually means waiting forever.

***

The most successful business owners aren't the ones with flawless execution — they're the ones who consistently take imperfect action.

Even if it makes them squirm a little. 😬

Stress-Free Tech

Looking for a free tool to help with target research?

One of my new faves — SparkToro.

Just enter a broad search term and it will tell you who your audience is, what they're interested in, and exactly where to engage with them.

Kind of like a search engine for audience behavior.

And the best part? You get 5 free searches per month!

💥 BOOM. Problem solved!

Victory Points

This issue has really focused on the illusion of perfection. 7 Wonders Architects (#ad) offers a bit more on the subject!

You're building ancient wonders here, but there's no time to second-guess. Because your neighbor is sitting there eyeing the card you want. 👀

Unlike its bigger sibling, Architects strips away the complexity and leaves you with a beautifully simple decision each turn — left, right, or center. That's it. No hand management. No agonizing over card combinations. Just quick picks and steady progress.

This game rewards momentum over perfection.

Keep building. Keep moving. Those pyramids won't construct themselves!

Sometimes the best strategy is just... deciding. Taking action. Moving forward with "good enough" and seeing where it leads.

Because let's be honest — the ancient wonders probably had a few wonky blocks too.

If you’re ready, here’s a few ways we can work together:

1. Free Brainstorming Session: Stop overthinking and start executing. In this bite-sized strategy session, we'll identify your biggest growth opportunities and ways to implement them immediately.

2. One-on-One Deep Dive: Ready for real transformation? Let's spend 60 minutes mapping out your business evolution. We'll tackle your biggest marketing challenges and create a customized, actionable roadmap for growth. Ideal for entrepreneurs who are done waiting on "perfect."

3. 60-Day Web Accelerator: Join other business coaches, speakers and consultants who've learned to launch fast — and iterate later. This intensive program will build, transform and optimize your entire online system in just 60 days. No more endless tweaking. Just real results.