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Epic meltdowns and heroic comebacks
How to steer when the wheels come off.

“Success is not final, failure is not fatal; It is the courage to continue that counts.”
Friends, this is going to be a very honest conversation.
Feels like I’ve been staring at my screen a lot lately, watching headlines stack up like dominoes of doom.
Here's the thing about running a business in 2025 (really, since 2020) …
No one has a manual for navigating ANY. OF. THIS.
We're all just trying to sort it all out as we go. Sometimes gracefully. Many times ... not so much.
***
Last week, I had one of those total-meltdown moments.
Maybe you’ve been there too? — feeling like the world is sliding sideways, and your carefully crafted plans are melting faster than an ice cream cone in August. [ Or any day, if you’re here in SWFL 😜 ]
But here’s the thing.
Resilience isn't about never falling.
It's about how quickly you can pivot from, "Well, this is a disaster." to, "Alrighty, what's plan B?"
[ or plan C, D, E ... I've got the whole alphabet ready these days! ]
***
Here’s a few quick sanity-saving tips:
Choose action over anxiety — Can't fix the global economy? No worries. Focus on improving your immediate sphere of influence to bring things down to a level of manageable control. Support a local restaurant or small business. Offer to help out a friend or neighbor. Small, meaningful actions can make an impact on the lives of others — AND your mental health.
Time-block media — Set an alarm for a single, 15-minute news check PER DAY (… yes, I’m totally serious about this one.) And unfollow accounts that spike your stress. Our brains were never designed to process the overwhelm of a 24/7 news cycle. Pile social media noise on top of that and it’s a recipe for mental health disaster.
Baby steps — When it feels like too much, I ask myself, "What's the smallest possible step I can take right now to move myself forward?" Some ideas: taking time to text a friend, head out for a quick walk, or just stand up and stretch for 5 minutes. It’s amazing what a quick dopamine hit does to reset your brain.
Because while we can't control the chaos, we CAN control our response to it.
In life and in business, every setback is just setting us up for an even bigger comeback. 😉
POWER PROMPT
1. Prime your AI tool with the following setup, filling in the blanks with your own business attributes:
You’re an expert marketer / copywriter for a brand with the following personality:
Voice: Authentic and conversational; professional insights with relatable humor
Style: Uses storytelling and metaphors to connect complex business concepts to everyday experiences
Core Values: Resilience, adaptability, and genuine human connection
Target Audience: Entrepreneurs and business owners navigating uncertainty
Tone: Encouraging but realistic, slightly irreverent while maintaining credibility
After you understand this, I’ll tell you how you can help me.
2. Then paste in the following prompt:
Create a series of email subject lines and preview text for a 5-part email sequence about business resilience.
For each one:
• Make the subject line pattern-interrupt worthy
• Keep tone warm but professional
• Include subtle humor
• Reference common entrepreneurial struggles
• Avoid cliche business jargon
• Add psychological triggers that encourage opens
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Victory Points
By: Mike Shary
( my board-game-loving, copywriter extraordinaire and mentor, Dad ❤️ )
One of our favorite mechanics in board gaming is what’s called “Engine Building”. The only way to succeed in Engine Building games is to start slowly and gradually build momentum.
And one of our favorite Engine Builders is called Space Base. (#ad)
In this super-fun dice-based game, you are a commander of a Space Base with hangers for 12 spaceships. Your job is to draft new ships into your fleet to earn profits and expand your influence.
Of course, your space base starts very small with meager rewards. The only way to increase your income, gain credits for future turns or ignite other dramatic effects is to strategically deploy smaller ships and replace them with more valuable ones that are available for purchase from a huge market.
Of course, your opponents are looking to do the exact same thing. So if there’s a ship you really want, you have to figure out how to grab it before somebody else does.
That’s where the Engine Building comes in.
Slowly over each roll, you must use your resources … and play the odds … wisely. You decide when to spend and when to save … when to deploy ships that have immediate smaller gains, or ships whose payoffs come later … when to be conservative and when to go for it.
Just like in life, progress can seem very slow when you’re first getting started. But if you stay with it, the fun and excitement accelerates at a frantic pace. As your resources gradually grow, your ships become more powerful, and every reward becomes more lucrative.
What’s really fun about Space Base is that there’s literally never a dull moment. No matter whose turn, every player can harvest rewards that could lead you to victory from every single roll of the dice.
If you’d like to enjoy a strategically fun time from the first roll of the dice to the last, I highly recommend Space Base.
Make it a great week! 🙌

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