Just a crappy first draft

You know that project you've been putting off?

The one that induces heart palpitations every time you think about it?

Yeah, THAT one.

[ Everyone has at least one. ]

***

I’m in the middle of an intense coaching program right now.

And last week I found myself staring at a blank document.

We were working on our core offer and positioning statement. “Just submit a crappy first draft,” my coach instructed.

Yeah right.

I was FROZEN.

Why?

Because the perfectionist in me couldn't see the entire path.
Couldn't map out every single step.
Couldn't guarantee our offer is something people will actually buy.

***

Here's the thing about progress: It's messy. It's uncertain. And it absolutely refuses to show you the whole picture upfront.

[ Trust me, I've tried negotiating. 😜 ]

But you know what's way worse than messy progress?

Perfect paralysis.

Those ideas that stay locked in our brains because we're waiting for the "perfect moment," or "complete clarity," or someone else’s approval.

***

So I did something radical (for me, anyway).

I wrote it and sent that dumpster fire of a first draft to my coach.

It wasn't perfect. It wasn't even good. But it was something.

And we were able to work together to make it shine.

***

Want to know the real secret to achieving anything meaningful?

Stop waiting for perfect clarity.
Stop demanding perfect timing.
Stop requiring perfect conditions.

Just. Start.

Because it’s not about having all the answers.

It's about being brave enough to take that first step and get help along the way.

Save money on business apps. Yes, it can be done!

Back in January I spent some time updating our business apps budget.

And OMG, I was SHOCKED.

It feels like absolutely every. single. company. is going to a monthly subscription model.

But that’s why I love AppSumo. They partner with up-and-coming software companies to offer lifetime deals on their apps.

Like a little startup called Zapier. Heard of them? Yeah … wish I would been keen on THAT lifetime deal! 😏

Check ‘em out and say “buh-bye” to (at least a few) of your recurring payments.

➡️ TAKE A LOOK

Victory Points

By: Mike Shary
( my board-game-loving, copywriter extraordinaire and mentor, Dad ❤️ )

The old king is dead. But if the crown is going to become yours, you need to be bold and take matters into your own hands!

Unfortunately, all the other houses of the kingdom have the same idea. And people will do ANYTHING to make it happen.

In the super-fun, super-compact, super-quick Dice of Crowns game, each roll of the dice can either take you one treacherous step closer to seizing the crown … or plant a dagger squarely in your back. 
 

Up to 6 players take turns rolling up to 7 custom dice trying to collect combinations of crowns and skulls to amass a total of five coins to win the crown.

But the dice will also reveal daggers and scrolls that get everyone involved.

You must give any scrolls you roll to the opponents of your choice to re-roll. Their outcome can help your rolls by giving you their re-roll as an extra skull or crown. OR they can turn the table on you by keeping any crowns they roll as their own.

Worse yet, you must keep any daggers you roll. And any daggers that result from your opponent’s rolling of your scrolls come right back to you too.

3 daggers will kill your round even if you have other combinations that would get you a reward.

A classic push-your-luck game, Dice of Crowns has you repeatedly choosing between going for it all while risking rolling the deadly daggers… or settling for less, but staying alive.

Don’t worry. No matter what you choose, your opponents will be there to wish you ill and take advantage of you at every turn. 😆

If this sounds like fun, it is! And all this treachery is usually resolved in just 20 minutes or less.

Plus did I mention all this fun fits in a tin the size of an Altoids container? That makes Dice of Crowns the perfect travel game too!

If you’re ready, here’s a few ways we can work together:

1. Free Brainstorming Session: Stop overthinking and start executing. In this bite-sized strategy session, we'll identify your biggest growth opportunities and ways to implement them immediately.

2. One-on-One Deep Dive: Ready for real transformation? Let's spend 60 minutes mapping out your business evolution. We'll tackle your biggest marketing challenges and create a customized, actionable roadmap for growth. Ideal for entrepreneurs who are done waiting on "perfect."

3. 60-Day Web Accelerator: Join other business coaches, speakers and consultants who've learned to launch fast — and iterate later. This intensive program will build, transform and optimize your entire online system in just 60 days. No more endless tweaking. Just real results.