"Price is what you pay. Value is what you get."
There’s been a lot of noise lately, about whether businesses even need a website (with AI calling the shots).
So, I decided to run a quick test.
Typed a simple question into ChatGPT:
“What are the best IT consulting firms in Fort Myers?”
[ Keeping it B2B to not skew the results. 😉 ]
The answer?
A list of real businesses. With specific descriptions of what they’re known for.
Not pulled from LinkedIn.
Not scraped from a Google Business profile.
Almost every detail was sourced from each business’s website.
Services, accolades, areas of expertise, team members, why they’re a match for my search, internal site links, etc.
ChatGPT was quoting their own words back to me.
***
In this new era of search — where AI is both curator and concierge — your website is becoming the primary source that defines how you show up.
AI doesn’t “invent” what you do.
It looks for the clearest, most complete version of what’s said about your business. And more often than not, it lives on your website.
Let that sink in for a sec.
While everyone else is doubling down on algorithm shenanigans and platforms they don’t own, your website gives you the opportunity to play the long-game.
Your site isn’t just a sales tool anymore.
It’s now THE source of truth.
***
So if your site’s still rockin’ a half-finished About page …
An “expired” visitor experience …
And a DIY menu of services …
You're not just losing opportunities.
You’re giving complete control to robots that are guessing your value — if you even show up at all.
When it comes to AI-powered discovery, your website can either be a spotlight for your business … or a black hole.
The choice is yours.
***
♟️YOUR MOVE:
We’re redefining what “having a website” even means. No more 57 pages, 12 decision makers, and a 6-month delay. We’re building something faster, smarter — and way more strategic.
ONE-page. AI-optimized. Launched in a week.
Want first dibs? … Reply to this email with “I’m game”.
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Victory Points
By: Mike Shary
My board-game-loving, copywriter extraordinaire and mentor, Dad ❤️
Life in Reterra (#affiliate) is a tile-placement puzzle for 2 to 4 people about rebuilding communities after the apocolypse.
Your goal is simple: place land tiles and build structures to score the most points. Each land tile is a 2×2 grid with terrains and sometimes gear icons and artifacts from days gone by. You expand a personal 4×4 map, one land tile at a time, until all players have placed sixteen tiles.
You get points by matching land types, and exposing artifacts as you build, but buildings are the real engine of this game. And Life in Reterra comes with an unimaginable variety of curated building sets that change your scoring priorities and keep plays fresh game after game. (And the custom storage trays that are included in the box are miraculous for keeping things organized!)
Of course, you can’t place buildings until you place land tiles that align gear icons to match their shape. Each building scores in its own way at game end. Some reward enclosed shapes or adjacency. The puzzle is spacing, timing, and leaving room for the next, better fit.
This mirrors smart marketing. Keep the layout clean, give each element a job, and save space for the move that unlocks two scores instead of one. A visual identity lead can help you prune clutter and place the next piece where it compounds.
Life in Reterra rewards thoughtful placement and forward space. Shape the map, set the builds, let the points add up.
Make it a great week! 🙌
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You received this email because you're a client of Premier Designs or subscribed to the Monday Mantra newsletter. Update your preferences or unsubscribe anytime. The links in our “Victory Points” section are affiliate links, which means I earn a small commission if you decide to make a purchase.
