Think Tiny

When I turned 35, I made a bold commitment: daily workouts.

I wasn’t aiming to become an Ironman overnight. I just wanted to prove to myself that I could show up for my long-term health and wellbeing.

Inspiring, right?

The reality was more like torture.

I was out of breath. Everything hurt. Waking up at 5:30 was hideous.

That’s when I discovered “MVAs” to keep myself going: Minimum Viable Actions.

Not really sure where I first heard the term, but I knew I needed something to prevent myself from quitting.

So, instead of grand plans, I focused on the tiniest steps that could still be considered progress:

→ 15 minutes of cardio
→ 10 minutes of yoga
→ 1 tap of the snooze button (instead of 7)

And over time, those micro-moments added up. The workouts got easier and my mindset shifted. Some days, I actually caught myself looking forward to my pre-dawn alarm.

[ Let’s be real though … 5:30 is still brutal. 😝 ]

***

Here’s the work-week connection:

Growing a business is rarely giant leaps and overnight wins. Growth is in the steady drip of small, consistent actions — tiny adjustments that compound over time.

Whether it’s refining your follow-up process or tweaking your offer so it’s more concise, little steps lead to big shifts.

One of our clients is a perfect example of MVAs in action.

“Laura” is a business consultant with a small in-house team. They have a steady stream of clients and are amazing at what they do.

But the company’s website? Let’s just say it wasn’t doing them any favors.

Laura came to us knowing that they needed to change something, but was overwhelmed by how, or where, to start.

To reduce the overwhelm, we decided to take the MVA approach:

1: Rewrote their home page copy
2: Refined their services to be more benefit-driven (and less of a diner menu)
3: Eliminated anything that didn’t enhance credibility (even whole pages)

Addition by subtraction … with each small change creating forward momentum.

By the time we wrapped, Laura wasn’t just proud of her website — she felt re-energized about her entire business.

That’s the power of small steps done consistently. Whether it’s fitness or branding, momentum starts with showing up and making adjustments.

One MVA at a time.

Power Prompt

Use this prompt to identify the smallest possible action that still moves your business forward today. Perfect for those “Where do I even start?” moments.

PASTE THIS AI PROMPT:

You are my productivity coach. My business is: [ describe your core offer and ideal client ] My current focus is: [ insert main project or goal ]. But right now I’m feeling: [ describe your current energy and/or motivation level ].

Based on this, suggest:

• One Minimum Viable Action I can complete today that’s both simple and impactful for my business.

• How this specific action will affect my larger goal.

• A motivational reminder to help me follow through.

From hidden gem to headliner —
In just 60 days.

No more patchwork branding or website band-aids. You’ve got the expertise — now let’s give it the platform it deserves.

Introducing: Booked by Design.

In just 60 days, you’ll have a done-for-you website that’s stress-free, standout, and ready to turn heads.

SEE HOW IT WORKS

If you’re ready, here’s a few ways we can work together:

Virtual Coffee

Quick clarity, zero overwhelm. In just 15 minutes, we’ll pinpoint your biggest growth opportunity — and one simple step to act on it.

One-on-One Deep Dive

Ready for real transformation? Let's spend 60 minutes mapping out your business evolution. We'll tackle your biggest marketing challenges and create a customized, actionable roadmap for growth. Ideal for entrepreneurs who are done waiting on "perfect."