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A better brand, guaranteed.

Every Monday, one specific way to make your brand as strong as the reputation behind it. Get a head-start with past issues.

Michele Kasl
Out of Order

Oct 26, 2026

Out of Order

Michele Kasl
Laying an Asteroid

Oct 19, 2026

Laying an Asteroid

Louder still isn't better.

Michele Kasl
Atychiphobia

Oct 12, 2026

Atychiphobia

20+ years and still second-guessing.

Michele Kasl
Cleanup Crew

Oct 5, 2026

Cleanup Crew

The job we never asked for.

Michele Kasl
So what? Who cares?

Sep 28, 2026

So what? Who cares?

Two questions killing your website. And your sales calls.

Michele Kasl
The Referral Trap

Sep 21, 2026

The Referral Trap

Michele Kasl
Site Unseen

Sep 14, 2026

Site Unseen

Is a shaky foundation costing you business?

Michele Kasl
Avocado Hand

Sep 7, 2026

Avocado Hand

The wrong tool always costs more than you think.

Michele Kasl
Mediocre Middle

Aug 31, 2026

Mediocre Middle

Where every "good" idea stays alive.

Michele Kasl
Taking Sides

Aug 24, 2026

Taking Sides

But everyone seems to be missing the point.

Michele Kasl
Costume Party

Aug 17, 2026

Costume Party

The one I paid way too much to attend.

Michele Kasl
Mixed Signals

Aug 10, 2026

Mixed Signals

There's a reason price always comes first.

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For business owners tired of being their industry’s best-kept secret. Every Monday.


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