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The Playbook
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A better work week, guaranteed.

Michele Kasl
Future You

Dec 29, 2025

Future You

Michele Kasl
'Twas the night before site launch

Dec 22, 2025

'Twas the night before site launch

Michele Kasl
Curb Appeal

Dec 15, 2025

Curb Appeal

Your first impression matters. A lot.

Michele Kasl
The $50k mistake

Dec 8, 2025

The $50k mistake

Clarity isn’t a luxury. It’s your lifeline.

Michele Kasl
Bad Vibes

Dec 1, 2025

Bad Vibes

When things seem too good to be true ... they probably are.

Michele Kasl
Mission-Critical

Nov 24, 2025

Mission-Critical

Why your website is even MORE important in the AI era.

Michele Kasl
Expiration Dates

Nov 17, 2025

Expiration Dates

How to know when your site’s past its prime.

Michele Kasl
The 600

Nov 10, 2025

The 600

How I learned the painful cost of inauthentic growth.

Michele Kasl
I can't afford it.

Nov 3, 2025

I can't afford it.

Truth: it’s usually NOT about the money.

Michele Kasl
Beware the Frankenbrand

Oct 27, 2025

Beware the Frankenbrand

Michele Kasl
Clone Wars

Oct 20, 2025

Clone Wars

AI is making your business totally forgettable.

Michele Kasl
Word Salad

Oct 13, 2025

Word Salad

No one buys what they don’t understand.

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Smart moves, better marketing, and big wins. One board game-inspired insight at a time.


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